Digital marketing is a successful career option that can be pursued by persons with practically any educational background and offers a plethora of options and profiles to explore. With almost every business and office using the most up-to-date technology and internet-based resources, digital marketing has become an even more significant and valuable career option, and millions of individuals around the globe are pursuing it.
However, it is important to take these courses from a reputed Institute that provides classes taken by experts, live projects, and an on-hand approach for various digital marketing courses. Apart from that, the institute should provide work on live projects so that you can actually understand the concepts taught, and after the course, the institute should provide Placement support as well.
Though it is difficult to find an institute with all of these outstanding features, an affordable fee structure and is located in your area, it is not impossible.
The Advanced Diploma in Digital Marketing provided by the [email protected] is a research-based training curriculum that allows you to explore the digital marketing world in the light of all the modern trends and new emerging strategies. It is a 6-month course that comprises of the following:
Google Ads Set-up
Express Account and Smart Campaigns
Tools and Campaign Set-up
Campaign Optimization
– Google Search Ads
Types of keywords
Bidding Types
Text ads
Call ads
– Google Display Ads
Banner Ads
Responsive Banner Ads
Gmail Ads
– Google Video Ads (Youtube ads)
Skippable ads
Bumper ads
– Remarketing and Conversion Tracking Set-up
Custom Audience Setup
– Mobile Ads
App installment
App engagement
– Shopping Ads
Dynamic Shopping ads
Google Merchant Center Setup
Local ads
Discovery ads
Smart campaigns
Campaign metrics
Keyword Research – tricks and strategies
Match Types
Ad copy creation
Ad placement
Concept of CPM and Branding
Manual Placements Ad Ranking & Quality
Types of audience segments
Conversion Tracking
Create your Conversion Tracking Code
Bidding and Budget
Bid strategies
– Ad Extensions
– Reporting
Remarketing campaigns
Ad Optimization
Introduction to SMM
Introduction to Social Media Ads Manager
Introduction to Social Media Business Manager
With over 100+ recruitment partners, our students will never be lack of placement opportunities to enhance their careers in digital marketing.
To prepare our students for real-life interviews, we hold a series of mock interviews and Q&A sessions. Our specialists also provide exclusive secrets tips for surviving difficult interviews.
We provide each student individual attention as they prepare for interviews. Resume preparation, soft skills training, personality development, and much more.